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ART · RESEARCH · DIALOGUEERRACHIDIA, MOROCCO
LPVALaboratories of Performance
and Visual Arts
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LPVA / Art & research

About LPVA

LPVA ASSOCIATION · EST. 13 MAY 2025

Who we are

Founded on 13 May 2025, Laboratories of Performance and Visual Arts is an intellectual, cultural and artistic association bringing together creative practice and scholarly and applied research. It approaches the margins as a space for experimentation and for questioning aesthetic centralities, while continually rethinking and valuing national heritage in its tangible and intangible forms.

Our vision and intellectual approach

Art is not merely expression; it is a tool for change, and change is a horizon for thought and experimentation.

We see art as more than entertainment: it is a position towards the world and a means of rebuilding relationships between individuals and society, and between authenticity and modernity. Our project questions traditional structures and creates new expressive spaces that open horizons for critical thinking and engage freely with contemporary identities and knowledge.

The association’s objectives

As set out in the association’s statutes.

01

Artistic production and promotion

Produce and promote artistic work for adults and children nationally and internationally, and organise festivals, performances, exhibitions, artist residencies and scholarly seminars.

02

Valuing local identity and national heritage

Work with local oasis heritage — ksour, kasbahs, oases and khettara water systems — and intangible traditions such as Baldi art, Malhun and storytelling, extending to national heritage in all its forms.

03

Democratising cultural and artistic rights

Engage women, children, young people and all parts of society in artistic activities, strengthening their capacities in both urban and rural settings.

04

Research and academic publishing

Expand research in the arts, culture and heritage in partnership with universities, and publish peer-reviewed articles, books and scholarly works.

05

Tourism development and environmental awareness

Promote tourist and archaeological sites through artistic creation as a driver of development, and foster environmental and ecological awareness.

06

Inclusion and cultural engagement in institutions

Develop projects for school and university students, people in prison, child protection centres and social care institutions.

07

Expansion and development of laboratories

Create specialist-led clubs and laboratories for artistic production and research, and establish association branches across Morocco.

Association laboratories

Creative practice and research within the association are organised through six interacting specialist laboratories.

Executive Board & Artistic Direction

President

أمين عفيفي

General Secretary

عبد الباقي فتحي

Treasurer

بن يوسف إسماعيل

First Adviser

ناصري محمد

Second Adviser

الماس ياسين

Artistic Director

إدريس عفيفي